Marketing Portal Announcements

Please review these important announcements before continuing to the Marketing Portal to request updates to the UCSF Health, UCSF Health Community Hospitals, or UCSF Benioff Children's Hospitals websites.

Note: These announcements don't apply to our social media accounts. For social media requests, please file a ticket here.

What to know before you file a web ticket

  • We're prioritizing business-critical updates at this time. Our team is engaged in a major digital transformation of our .org websites. Following the launch of the new UCSF Health website in March 2026 and during subsequent work to transform the UCSF BCH website, we are focusing our resources on data accuracy improvements and essential updates. Other requests will be prioritized accordingly. Learn what qualifies as a business-critical request.
  • Eligibility and data sources for provider pages have changed. UCSF Health leadership has updated the criteria for which providers are eligible to have a page on our .org sites. Also, certain provider information now comes from centralized data sources rather than by provider submission. Learn more about the changes to provider pages and how to update provider profiles.
  • PDFs, videos and images must meet certain requirements. Federal law requires digital assets on our websites to meet accessibility requirements for people with disabilities. If you'd like to have a PDF, video or image added to one of our sites, we can advise you on compliance. Learn about the accessibility requirements.

Ready to make a website request?

Go to the portal

What qualifies as a business-critical web update?

Examples include:

  • Adding or removing providers
  • Adding or removing locations
  • Changes to a care location’s address, contact information, or hours
  • Updated instructions for requesting an appointment or making a referral
  • Adding or removing essential details about medical services offered
  • Vital communications to patients and referring providers (e.g., insurance contract changes, legally required disclosures)

The transformation of our .org websites substantially improves the digital experience for patients and referrers and provides a clearer pathway to care at UCSF Health. Thank you for your support as we devote our team’s resources to bringing these important changes to life while prioritizing critical updates.

To file a request, please create a ticket in the Marketing Portal.


How have provider pages changed?

The criteria for who is eligible to have a provider page and appear in the search directory on the .org websites has been updated by UCSF Health leadership. To be eligible:

  • Providers must be marked as active in ECHO credentialing data or identified as an Allied Health Provider (AHP) in HR data
  • Providers must have a scheduling template in Epic

This update ensures that providers are patient-facing and aligns with the website’s business objective to attract, engage and convert.

As a result of this change, some providers who formerly had a page on the website will no longer have one.

We've also implemented valuable improvements to provider webpages and the Find a Doctor search tool. These include:

  • Information about education, training, board certifications, and degrees now comes from the Credentialing Office's ECHO database. To request changes, please email [email protected]. Include your full name, your NPI or provider ID, a link to your profile page and the changes you're requesting, with supporting documents attached.
  • Languages spoken now comes from a database managed by Interpreting and Translation Services and requires passing a proficiency exam. To add a language to your profile or validate your proficiency, contact [email protected].
  • Other information now comes from a Marketing-maintained database called Sparkle.
  • More detailed and helpful information about providers is now displayed on the site and the Find a Doctor search tool has been improved. This will make it easier for patients and referrers to choose UCSF Health providers for care.

If you need to request a qualifying change to a provider webpage, please proceed to the Marketing Portal.


How can I make sure my digital asset meets accessibility requirements?

If you're submitting a digital asset (PDF, video or image) to post on one of our sites, it must meet the accessibility requirements mandated by UCSF and the new web-focused ruling of the Americans with Disabilities Act.

Per these requirements, content on all UCSF websites must adhere to WCAG 2.1 Level A and AA guidelines.

Here is some guidance from the UCSF Health web team for various content types (note that this documentation is not exhaustive and will continue to be refined over time):

If you submit files for posting on a UCSF website and they do not meet the requirements, we will have to decline your request.

It is much easier to make content compliant when it is being created rather than after it already exists. Given this, content creators are responsible for ensuring the compliance of the assets they produce. The UCSF Health web team is not resourced to offer remediation services for non-compliant content.

For more information, visit the UCSF IT Digital Accessibility Program's website.

Once you've read the above, you’re welcome to proceed to the Marketing Portal.